The act of deconstructing fashion by purposely dressing blank or dull. What once started as a post-ironic anti-fashion, “purposely uncool” trend by hipsters in an attempt to pull away from the subculture fashion that were becoming commercialized and popular, norm core is quickly becoming a legitimate fashion trend. Characterized by boxy, unflattering jean jackets, oversized sweatshirts, gift shop baseball hats. Anything that looks like it might be featured in a Calvin Klein from 1998, or anything you’d wear around the house on laundry day.
Sounds like what every fashion blogger was wearing towards the end of 2015 and currently, no? When normcore was introduced I was so annoyed with it because I then and still believe that it’s a stupid “movement”/trend due to its philosophy. Because though the whole point is to be anti-fashion what you’re wearing was still handpicked by Buyers and approved by designers, then shot in million dollar campaigns by the most renown photographers and ultimately gets knocked off by mainstream fast-fashion retailers for a fraction of it’s initial price and then lands in your normcore wardrobe.
And you’re telling me that the fact that your boxy jeans, oversized sweaters, plain shirts, logo-less accessories which were all designed by/inspired by/picked by people who are a part of the ever so “commercial and popular” fashion industry, somehow makes you exempt for the rest of us who also purchase those same items because what? You pair them differently or hashtag #normcore on your OOTD’s instead of #ZaraJeans? Unless you have your own magical cotton seeds that you barfed up by eating some earthy organic concoction, growing in your backyard giving you your own exempted-from-the-rest cotton and you are in fact making your own clothing 100%, you’re not anti-fashion. You’re still a part of the cycle.
Sounds like a lot of hate, I know. But funny thing is that though I disliked the idea of rejecting the industry as a whole, I didn’t mind the simplicity of the “normcore look”. In 2014 while I was working away in Fashion School my style was very different so the idea of a very to-the-point basic look clashed with my 2014 look. The 2016 me is pretty borderline normcore, to be very honesty. I now love the simplistic pieces and how much impact they have when paired correctly and hate the look of logos (always did). I’m borderline normcore because I accept that there were many people behind and a serious thought process that went into every piece I currently own. I don’t reject popular trends, I embrace them and I seldom try them! I’m a fashion writer, what do you expect?